For more than sixty years the rock-solid, time-tested advice in this book has carried thousands of now famous people up the ladder of success in their business and personal lives.
Now this in the past revised and updated bestseller is available in trade paperback for the first time that will help you achieve your maximum potential all through the next century! Learn:
* Three fundamental techniques in handling people
* The six how you can make people like you
* The twelve how you can win people to you way of thinking
* The nine how you can change people without arousing resentment
This grandfather of all people-skills books was first published in 1937. It was an overnight hit, eventually selling 15 million copies. How to Win Friends and Influence People is just as useful today as it was when it was first published, because Dale Carnegie had an understanding of human nature if you want to never be outdated. Financial success, Carnegie believed, is due 15 percent to professional knowledge and 85 percent to “the ability to express ideas, to assume leadership, and to arouse enthusiasm among people.” He teaches these skills through underlying principles of dealing with people so that they feel important and appreciated. He also emphasizes fundamental techniques for handling people without making them feel manipulated. Carnegie says you’ll make someone wish to do what you wish to have them to by seeing the situation from the other person’s point of view and “arousing in the other person an eager want.” You learn to make people like you, win people over to your mind-set, and change people without causing offense or arousing resentment. For instance, “let the other person feel that the idea is his or hers,” and “talk about your own mistakes before criticizing the other person.” Carnegie illustrates his points with anecdotes of historical figures, leaders of the business world, and everyday folks. –Joan Price